ValidMind Trademark Usage Guidelines
The ValidMind Marks are ValidMind intellectual property and are among our most valuable assets. In order to preserve and protect these Marks, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using the ValidMind Marks and brands properly in all communications, documents, and electronic messages.
These Guidelines apply to ValidMind subscribers, partners, developers, and other third parties who have a license or permission to use the ValidMind Marks in a written agreement with ValidMind. You may not use any of the ValidMind Marks unless you have a written agreement with ValidMind that contains a license or permission to use the ValidMind Marks. If you fail to follow these Guidelines or any specific guidelines set forth in your agreement with ValidMind, then ValidMind retains the right to modify or revoke your license or permission to use the ValidMind Marks.
You may reference ValidMind’s products and services using the ValidMind Marks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by ValidMind in its sole discretion. The ValidMind Marks should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by ValidMind or any of its subsidiaries.
Some Do’s and Don’ts
ValidMind Suppliers and Vendors
Please follow the specific guidelines for the use of ValidMind’s, if any, contained in your agreement with ValidMind. Use of the ValidMind Marks must be explicitly approved by ValidMind Procurement and Branding. Please contact your ValidMind representative with any questions regarding the approval process.
Properly designate the status of the ValidMind Marks by using the correct trademark symbol (® or ™) reflecting ValidMind’s ownership of particular marks as set forth below. Also include an attribution of ValidMind’s ownership in the following format at the bottom of the first page where you use a ValidMind Mark: “_______ is a trademark of ValidMind, Inc.”
You must properly designate (with ® or ™) the ValidMind Marks at the first or most prominent use where the Marks appear in your document, publication, website, or elsewhere (for example, in a title, heading, or sub-heading). Subsequent references to the same ValidMind Mark may omit the notice symbol.
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the ValidMind Marks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service. Examples of appropriate generic terms include: service, software, platform, technology, or application (e.g., “the ValidMind® help desk platform rocks” or “the ValidMind® application is excellent”). The ValidMind Marks should not be used in plural or possessive form or as verbs.
References to ValidMind, Inc.
When ValidMind is used to refer to our company, ValidMind, Inc., rather than as a brand of product or service, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to ValidMind as a company. Example:
Correct: ValidMind is now offering its customers more choices than ever.
Incorrect: ValidMind® is now offering its customers more choices than ever.
Do not assert rights over any ValidMind Mark and do not seek to obtain trademark protection for any ValidMind Marks or variations thereof. Do not incorporate a ValidMind Mark or variations thereof into your own product or service names, trademarks, logos, social media handles, or company names. Do not use the ValidMind Marks in domain names and do not register for domains that include a ValidMind Mark or variations thereof.
Style of Use
When using the ValidMind Marks that are logos: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our logos exactly as they appear in the Brand Style Guide, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our logos; and (iv) maintain the legibility of our logos and keep them sharp, clear, and well-produced.
When using our word marks, you may not abbreviate them, incorporate them into acronyms, change their spelling, use them in parts, or use improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and ValidMind, you may not bid on a ValidMind Mark (or any variant or extension thereof) as a keyword on any search engine, or use a ValidMind Mark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.
You may not use a ValidMind Mark in a disparaging, defamatory, libelous, or degrading manner.
The following is an illustrative, non-exhaustive list of logos owned by ValidMind. Because this list of logos and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of ValidMind’s intellectual property rights in that name or logo. The stylized “V” logo is a registered trademark of ValidMind, Inc.
ValidMind Word Marks